Comments on: Lovemarks: Loyalty Beyond Reason http://creativitymachine.net/2004/05/13/lovemarks-loyalty-beyond-reason/ Fri, 03 Sep 2010 18:07:04 -0600 hourly 1 http://wordpress.org/?v=3.0.1 By: Mr unPC http://creativitymachine.net/2004/05/13/lovemarks-loyalty-beyond-reason/comment-page-1/#comment-173 Mr unPC Tue, 30 Nov 1999 00:00:00 +0000 http://creativitymachine.net/2004/05/13/lovemarks-loyalty-beyond-reason/#comment-173 Deadheads, Mac users, and Zippo owners in the same sentence... not sure about that. But Jobs... well, he is God... letting his son go one up, can't hassle him for that. Okay, okay, I confess, I own several apples... and an ipod (which I never let out of my sight). That's not to say I don't dream of owning a nice PC - if they ever get to the point where virus's aren't the main software that run on 'em, I will consider a purchase ;-) Deadheads, Mac users, and Zippo owners in the same sentence… not sure about that.

But Jobs… well, he is God… letting his son go one up, can’t hassle him for that.

Okay, okay, I confess, I own several apples… and an ipod (which I never let out of my sight). That’s not to say I don’t dream of owning a nice PC – if they ever get to the point where virus’s aren’t the main software that run on ‘em, I will consider a purchase ;-)

]]> By: treachero.us http://creativitymachine.net/2004/05/13/lovemarks-loyalty-beyond-reason/comment-page-1/#comment-174 treachero.us Tue, 30 Nov 1999 00:00:00 +0000 http://creativitymachine.net/2004/05/13/lovemarks-loyalty-beyond-reason/#comment-174 <strong>Branding</strong> After watching the Frontline special The Persuaders last week one phrase has stuck with me. Charles Saatchi, of advertising juggernaut Saatchi and Saatchi, described what he's after in any marketing campaign: "Loyalty beyond reason." And isn't this exc... Branding

After watching the Frontline special The Persuaders last week one phrase has stuck with me. Charles Saatchi, of advertising juggernaut Saatchi and Saatchi, described what he’s after in any marketing campaign: “Loyalty beyond reason.” And isn’t this exc…

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