spot the difference
3 05 2006Apple’s new ads run a line familiar from my research into 80s advertising (speed, ease of use, corporate vs. ‘everyday’). But this time, the brands are personified. And they’re kinda funny.
But just in case you were in any doubt, yes, it’s true. Technologies are made in their creators’ images. And they wear the pants (unless they are small ‘creative’ devices, like digital cameras from japan).
Hmm…
Jean - is that an observation about gender bias and apple advertising? Didn’t even occur to me, but its so true!
Have you seen the latest statistics on the earning gap between men and women in Australia? Very depressing stuff, tempered only by the fact that according to the Australian happiness index rich bastards are stressed and miserable.
not really ‘bias’, but the implicit gendering of technology, yeah. Hadn’t seen the earnings stuff, but, meh, they’re all miserable bastards headed for heart attacks caused by the Protestant Work Ethic, right? (not that I have one of those, of course)
Well, actually, according to my little book of Buddhist sayings you don’t have to be a Protestant.
[…] Just in case I was too subtle last time about the race and gender politics of the personification of technology in the ‘Get a Mac’ ads, here are two new ones (one, two). I’m speechless. Thanks Anne. […]