Ross Mayfield has made a nice graph of a continuum of participation in social software and online communities:

I use something similar in my PhD, talking more specifically about ‘creative’ and ‘network’ literacies. But I was struck by the way that the continuum moves from ‘passive’ consumption through to mastery and control. Something that I’ve struggled with all along in my research is theorising the pay-off of increased literacy and cultural participation – that is, participation in what? and what for?

So, I was thinking, what if the pay-off was something other than (or in addition to) the growth of profit for social software developers, or even ‘innovation’ and ‘knowledge creation’? What if I started again and thought about how cultural participation through consumer-created media might actually have positive implications for cultural citizenship? Would the graph look different? So I made this to try and think it through:

powerlaw

Current thesis word count: 25,355