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A personal research blog about vernacular creativity and technology by Jean Burgess.
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generating ‘enthusiasms’

23 05 2006




I captured this ‘event’ in my morning commute for Glen (well, and a little bit for me re: gender and the mastery of technologies).

Current thesis word count: 26,733 (URGH).

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  • Date : 23 May 2006
  • Categories : DIY, advertising

4 responses to “generating ‘enthusiasms’”

23 05 2006
glen (11:32:45) :

ha! yes! good find!

24 05 2006
Lucy (14:11:21) :

I’ve noticed those ads. Actually, I was too busy being horrified by what people in the army get paid to think about the gendered nature of the technological messages.

I am pretty sure that being a tank-mechanic is a gender-restricted job in the ADF. I suspect that they expect tanks to hang around on front lines in combat roles, and tank mechanics to double-up on killing people and fixing their tank when it brakes down, which makes it a front-line combat position. And women aren’t allowed to work in those, as far as I know. We are too soft and delicate to be good killers or something. That’s what the nice man from the Army who came to my high-school said, anyway.

Or maybe they are worried that there might be ‘gender relations’ issues. Female Tank Mechanic: “Oi, who the &%^^ stole my spanner?” Male colleages: “Bloody women, always bitching and moaning. Shouldn’t you be in the kitchen?”.

*cough*

Back to work for me :-)

25 05 2006
Jean (09:12:30) :

That’s a long comment for someone who is handing up tomorrow…Having seen you in action at our Extreme Bush Weekend, I have no doubt you could drive a tank/fix a helicopter with the best of ‘em, and look ladylike doing it if necessary. ;)

25 05 2006
Lucy (14:42:56) :

Actually, that’s a very short comment for someone whose handing in tommorow.

One more footnote and I will vomit. Commenting on blogs is much more fun!

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