you are what you txt with

Some erudite cultural analysis of the relationship between mobile phone brand and social identity, thanks to Nielsen Media Research via the Lazy Research Desk at The Age:

Sony Ericsson handsets are favoured by ambitious young men trying to make their mark; LGs are tops with mums; while Samsungs are wielded by young women focused on their career, a study of mobile phone usage shows.

This is no reworked PR fluff-piece, though – it contains Real Journalism.

Sydneysider Dane Maddams, 21, of Concord, agrees that you can tell a lot about a person by their mobile phone.


Mr Maddams has a Sony Ericsson K800i and says he could be described as an ambitious young man trying to make his mark.

“I’m definitely not a middle-aged woman,” he said.

I’m not one for the psychoanalysis, but…hello Dane, could you be projecting?

P.S. Guess what, Dane. I’m afraid I have the same phone as you.

And in other news not fit to print, watch out for me fulminating on YouTube in this Saturday’s Courier Mail.

5 thoughts to “you are what you txt with”

  1. I have a Samsung, which I chose because the screen numbers can be made really really big – good for my middle-aged eyes. There goes that theory! 🙂 But irritatingly, I can’t sync the address book with my Mac – they’re not compatible.

  2. i have a motorola e1 rokr, coz it has itunes. and it syncs with ical. it has an absolutely shitty camera, but that’s ok cause i never use it…. but i’m not under 24 and sadly fashion deficient.

  3. As you know, I have a Sony Ericsson K800i too, Jean! And I’ve seen it written up as a ‘man’s phone’. The two things I use the most are the calendar (I don’t even use my diary any more) and the 3.2 megapixels of crap.

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