Some erudite cultural analysis of the relationship between mobile phone brand and social identity, thanks to Nielsen Media Research via the Lazy Research Desk at The Age:
Sony Ericsson handsets are favoured by ambitious young men trying to make their mark; LGs are tops with mums; while Samsungs are wielded by young women focused on their career, a study of mobile phone usage shows.
This is no reworked PR fluff-piece, though – it contains Real Journalism.
Sydneysider Dane Maddams, 21, of Concord, agrees that you can tell a lot about a person by their mobile phone.
Mr Maddams has a Sony Ericsson K800i and says he could be described as an ambitious young man trying to make his mark.
“I’m definitely not a middle-aged woman,” he said.
I’m not one for the psychoanalysis, but…hello Dane, could you be projecting?
P.S. Guess what, Dane. I’m afraid I have the same phone as you.
And in other news not fit to print, watch out for me fulminating on YouTube in this Saturday’s Courier Mail.