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	<title>Comments on: can haz viral video?</title>
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	<link>http://creativitymachine.net/2008/01/10/can-haz-viral-video/</link>
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		<title>By: Jean</title>
		<link>http://creativitymachine.net/2008/01/10/can-haz-viral-video/comment-page-1/#comment-45634</link>
		<dc:creator>Jean</dc:creator>
		<pubDate>Tue, 15 Jan 2008 20:58:37 +0000</pubDate>
		<guid isPermaLink="false">http://creativitymachine.net/2008/01/10/can-haz-viral-video/#comment-45634</guid>
		<description>I take your point - but I didn&#039;t say it was random, I said it was unpredictable - so yeah, you can retrospectively identify common characteristics (like you can with &#039;hit&#039; songs), but the presence of those characteristics won&#039;t produce virality for every video that has &#039;em.</description>
		<content:encoded><![CDATA[<p>I take your point &#8211; but I didn&#8217;t say it was random, I said it was unpredictable &#8211; so yeah, you can retrospectively identify common characteristics (like you can with &#8216;hit&#8217; songs), but the presence of those characteristics won&#8217;t produce virality for every video that has &#8216;em.</p>
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		<title>By: Mel</title>
		<link>http://creativitymachine.net/2008/01/10/can-haz-viral-video/comment-page-1/#comment-45610</link>
		<dc:creator>Mel</dc:creator>
		<pubDate>Mon, 14 Jan 2008 23:36:14 +0000</pubDate>
		<guid isPermaLink="false">http://creativitymachine.net/2008/01/10/can-haz-viral-video/#comment-45610</guid>
		<description>Is virality really random? I haven&#039;t read the doofus&#039;s &#039;secret strategies&#039; but surely there are some things that are more appealing than others and therefore more likely to &#039;go viral&#039;. 

I share your distaste for the marketing side of virality, as I despise anyone who says &#039;content provider&#039; with a straight face. 

Can&#039;t wait to read your book. Also, have you got Josh&#039;s email, because I think I only have his old one.</description>
		<content:encoded><![CDATA[<p>Is virality really random? I haven&#8217;t read the doofus&#8217;s &#8217;secret strategies&#8217; but surely there are some things that are more appealing than others and therefore more likely to &#8216;go viral&#8217;. </p>
<p>I share your distaste for the marketing side of virality, as I despise anyone who says &#8216;content provider&#8217; with a straight face. </p>
<p>Can&#8217;t wait to read your book. Also, have you got Josh&#8217;s email, because I think I only have his old one.</p>
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	<item>
		<title>By: Jean</title>
		<link>http://creativitymachine.net/2008/01/10/can-haz-viral-video/comment-page-1/#comment-45588</link>
		<dc:creator>Jean</dc:creator>
		<pubDate>Sun, 13 Jan 2008 21:25:55 +0000</pubDate>
		<guid isPermaLink="false">http://creativitymachine.net/2008/01/10/can-haz-viral-video/#comment-45588</guid>
		<description>me too trine!</description>
		<content:encoded><![CDATA[<p>me too trine!</p>
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	<item>
		<title>By: trine</title>
		<link>http://creativitymachine.net/2008/01/10/can-haz-viral-video/comment-page-1/#comment-45545</link>
		<dc:creator>trine</dc:creator>
		<pubDate>Fri, 11 Jan 2008 14:13:50 +0000</pubDate>
		<guid isPermaLink="false">http://creativitymachine.net/2008/01/10/can-haz-viral-video/#comment-45545</guid>
		<description>oooh i shall be looking forward to reading that, Jean!</description>
		<content:encoded><![CDATA[<p>oooh i shall be looking forward to reading that, Jean!</p>
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