creativity/machine

The Video Vortex Reader is a new collection of critical essays on online video, edited by Geert Lovink and Sabine Niederer published by the Institute of Network Cultures. It has just been launched, and it’s available for free download as a pdf!

The Video Vortex Reader is the first collection of critical texts to deal with the rapidly emerging world of online video – from its explosive rise in 2005 with YouTube, to its future as a significant form of personal media.

After years of talk about digital convergence and crossmedia platforms we now witness the merger of the Internet and television at a pace no-one predicted. These contributions from scholars, artists and curators evolved from the first two Video Vortex conferences in Brussels and Amsterdam in 2007 which focused on responses to YouTube, and address key issues around independent production and distribution of online video content. What does this new distribution platform mean for artists and activists? What are the alternatives?

Contributors: Tilman Baumgärtel, Jean Burgess, Dominick Chen, Sarah Cook, Sean Cubitt, Stefaan Decostere, Thomas Elsaesser, David Garcia, Alexandra Juhasz, Nelli Kambouri and Pavlos Hatzopoulos, Minke Kampman, Seth Keen, Sarah Késenne, Marsha Kinder, Patricia Lange, Elizabeth Losh, Geert Lovink, Andrew Lowenthal, Lev Manovich, Adrian Miles, Matthew Mitchem, Sabine Niederer, Ana Peraica, Birgit Richard, Keith Sanborn, Florian Schneider, Tom Sherman, Jan Simons, Thomas Thiel, Vera Tollmann, Andreas Treske, Peter Westenberg.

That’s a very good line-up of scholars and practitioners coming from a range of disciplinary perspectives, so check it out.

I have a chapter in it called ‘All Your Chocolate Rain Are Belong to Us? Viral Video, YouTube and the Dynamics of Participatory Culture.’ I used the creative activity that occurred around two of the most popular videos of 2007 - Chocolate Rain and Guitar - to reconsider the dynamics of popular culture in YouTube, according to a distributed and participatory framework rather than a ‘producerly’ one.