In the beginning, there was an apple from the teacher…



You could use it in the kitchen…


Eventually even Mom could join in…

Then it grew so small you could take it out into the world, where you were now more liberated, individual and same-yet-different than ever before.

If you like this stuff, the Mac Mothership is a treasure trove.

See also the Lisa TV commercial (featuring Kevin Costner), which told us: “soon there’ll be just two kinds of people. Those who use computers, and those who use Apples.” (link not working right now)

And Lori Reed’s article Domesticating the Personal Computer is the perfect accompaniment to all those apples.

I wonder how I could get a certificate of mastery though?

For a contrast, have a look at the history of Windows magazine ads at the GUIdebook gallery, where you will see that Microsoft was teaching us what computers were for too. I found the marked shift in tack that came with the introduction of the MediaCenter edition especially interesting.