I love Wired, it is just so blatant:
For the last decade or so, companies have been looking overseas, to India or China, for cheap labor. But now it doesn’t matter where the laborers are – they might be down the block, they might be in Indonesia – as long as they are connected to the network.
Technological advances in everything from product design software to digital video cameras are breaking down the cost barriers that once separated amateurs from professionals. Hobbyists, part-timers, and dabblers suddenly have a market for their efforts, as smart companies in industries as disparate as pharmaceuticals and television discover ways to tap the latent talent of the crowd. The labor isn’t always free, but it costs a lot less than paying traditional employees. It’s not outsourcing; it’s crowdsourcing.
In the most cynical of worlds, this is the payoff of the ‘creative commons’. Not cultural democracy, not universal cultural enfranchisement, but this. Well, what did I expect, I guess.
2 responses to “Crowdsourcing as Free Labour”
hi jean . . .
you might like this quote from horowitz of yahoo in newsweek on why they bought flickr.
Hey Seb, nice to see you! Thanks so much for that, very useful.