Some erudite cultural analysis of the relationship between mobile phone brand and social identity, thanks to Nielsen Media Research via the Lazy Research Desk at The Age:
Sony Ericsson handsets are favoured by ambitious young men trying to make their mark; LGs are tops with mums; while Samsungs are wielded by young women focused on their career, a study of mobile phone usage shows.
This is no reworked PR fluff-piece, though – it contains Real Journalism.
Sydneysider Dane Maddams, 21, of Concord, agrees that you can tell a lot about a person by their mobile phone.
[…]
Mr Maddams has a Sony Ericsson K800i and says he could be described as an ambitious young man trying to make his mark.
“I’m definitely not a middle-aged woman,” he said.
I’m not one for the psychoanalysis, but…hello Dane, could you be projecting?
P.S. Guess what, Dane. I’m afraid I have the same phone as you.
And in other news not fit to print, watch out for me fulminating on YouTube in this Saturday’s Courier Mail.
5 responses to “you are what you txt with”
I have a Samsung, which I chose because the screen numbers can be made really really big – good for my middle-aged eyes. There goes that theory! 🙂 But irritatingly, I can’t sync the address book with my Mac – they’re not compatible.
hm, ive got an (now) old sony ericsson because it syncs with my mac. period.
like the look of this one though
http://www.introducingupstage.com/
i have a motorola e1 rokr, coz it has itunes. and it syncs with ical. it has an absolutely shitty camera, but that’s ok cause i never use it…. but i’m not under 24 and sadly fashion deficient.
this is so true — jaz, an ambitious young man in brisbane.
As you know, I have a Sony Ericsson K800i too, Jean! And I’ve seen it written up as a ‘man’s phone’. The two things I use the most are the calendar (I don’t even use my diary any more) and the 3.2 megapixels of crap.